How to develop new income streams for your event – a step by step guide
Create NSW's Creating New Income Toolkit is a practical guide on how to generate revenue, equally useful for events as for the artists it was written for.
The guide covers philanthropy, sponsorship, crowdfunding and new product development, itemising the steps needed to develop and grow these income streams.
Each topic links to further online resources and successful case studies.
How to start fundraising when you have no time or human resources
How to assess which fundraising method is best for your event
How to get set up to receive tax deductible donations
How to set up, grow, and engage a database for fundraising
How to tell your story – how to calculate the impact of your event, and communicate that in a pitch to media and sponsors
When and how to use crowdfunding
How to run a social media campaign
How to write a great grant application
How to identify the right potential sponsors for your event
How to start a conversation about business sponsorship (and how to seal it)
How to develop a sponsorship proposal
How to service a sponsor
Our favourite how-to section is the last one: how to develop new products and services that are appealing to your attendees:
How to identify and develop potential business ideas
How to price products and services
For example, here is a snippet about sponsorship:
Take a look now, and let us know if there were any tips you hadn't thought of, or could use right away.