How to develop new income streams for your event – a step by step guide

Create NSW's Creating New Income Toolkit is a practical guide on how to generate revenue, equally useful for events as for the artists it was written for.

The guide covers philanthropy, sponsorship, crowdfunding and new product development, itemising the steps needed to develop and grow these income streams.

Each topic links to further online resources and successful case studies.

Topics include

  • How to start fundraising when you have no time or human resources

  • How to assess which fundraising method is best for your event

  • How to get set up to receive tax deductible donations

  • How to set up, grow, and engage a database for fundraising

  • How to tell your story – how to calculate the impact of your event, and communicate that in a pitch to media and sponsors

  • When and how to use crowdfunding

  • How to run a social media campaign

  • How to write a great grant application

  • How to identify the right potential sponsors for your event

  • How to start a conversation about business sponsorship (and how to seal it)

  • How to develop a sponsorship proposal

  • How to service a sponsor

Our favourite how-to section is the last one: how to develop new products and services that are appealing to your attendees:

  • How to identify and develop potential business ideas

  • How to price products and services


For example, here is a snippet about sponsorship:


Take a look now, and let us know if there were any tips you hadn't thought of, or could use right away. 

Cristy HoughtonComment