How to develop new income streams for your event – a step by step guide
Create NSW's Creating New Income Toolkit is a practical guide on how to generate revenue, equally useful for events as for the artists it was written for.
The guide covers philanthropy, sponsorship, crowdfunding and new product development, itemising the steps needed to develop and grow these income streams.
Each topic links to further online resources and successful case studies.
Topics include
How to start fundraising when you have no time or human resources
How to assess which fundraising method is best for your event
How to get set up to receive tax deductible donations
How to set up, grow, and engage a database for fundraising
How to tell your story – how to calculate the impact of your event, and communicate that in a pitch to media and sponsors
When and how to use crowdfunding
How to run a social media campaign
How to write a great grant application
How to identify the right potential sponsors for your event
How to start a conversation about business sponsorship (and how to seal it)
How to develop a sponsorship proposal
How to service a sponsor
Our favourite how-to section is the last one: how to develop new products and services that are appealing to your attendees:
How to identify and develop potential business ideas
How to price products and services
For example, here is a snippet about sponsorship:
Take a look now, and let us know if there were any tips you hadn't thought of, or could use right away.
Master Class webinar: Revenue streams beyond sponsorship and grants
In this on-demand master class we explore the fundamentals of event finances and discuss revenue streams and opportunities for events to become self-sustaining and commercially viable.
ONLINE TRAINING MODULE: Event Finance – Show me the money
Learn event finance management skills in our online training program with
Training video
Supporting resources, tools & templates to help you action learnings
Successful case studies and examples to highlight how others do it
Links to further supporting readings, podcasts and blog articles to extend your knowledge
Access to Q&A sessions to allow for further discussion on the topic
Lesson 1: Do you have a pathway to financial sustainability?
Lesson 2: Making the event budget your new BFF
Lesson 3: Revenue streams for events