Talking post event review with Parkes Elvis Festival

One of regional Australia's most successful festivals believes that the post event review process is the most important part of their event management process. In this episode we talk to Cathy Treasure from Parkes Elvis Festival about the importance of visitor feedback and event review to the growth and development of their event. Cathy shares great tips and insights into how they manage this process and the outcomes they have achieved as a result of a thorough and strategic post event review process.

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Cristy Houghton
Talking data collection at events with IER

In this episode we talk to Glenn about the importance of data collection for regional events. A key message from Glenn is that whilst events need to find out how they can attract more visitors to their event, just as important is how they can encourage them to spend more at the event. With tips and insights galore, this episode will leave you excited about data collection and what it can help you achieve for your next event.

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Cristy Houghton
Talking event sponsorship with Adina Watches

Adina was founded in 1971 by Australian watchmaker and current managing director Robert 'Bob' Menzies. A determined businessman, Bob had a dream to create a watch capable of withstanding the rigours of the Australian lifestyle. Today the business has grown from one dedicated man to a staff of twenty, including Bob's son Grant, building the craft of quality Australian watchmaking through the generations. Each year Adina produces over 40,000 artisan watches from its Brisbane factory, available in over 300 retail outlets across the country.

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Cristy Houghton
Talking event marketing with Birdsville's Big Red Bash

In this episode I speak with Greg Donovan, the founder and organiser of the most remote music festival in the world, Big Red Bash. Greg shares his insights into the power of events to promote and build a brand for a destination, providing tips on how other regional events can more successfully market their event and build the profile of their destination. He talks about undertaking your ideal attendee and what he believes to be the most effective marketing channels for his event.

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Cristy Houghton
Talking event operations and risk management with Safety Net Consulting and Blerter

In this episode we talk to our international friends about the importance of effective operation and logistic management to better manage risk and incident at your event. Anthony and Warwick share their insights and tips on how events can be more efficient and streamlined with operations, logistics and on site communications, and how this can assist the event with improved risk management and mitigation strategies.

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Cristy Houghton