Is your regional event sustainable? Has it outgrown the capability of its volunteer workforce? Does it struggle to break even financially? Here are 7 ways to ensure your event’s viability…
Is your event struggling to attract repeat visitors?
Do visitors come to your event once and then cross it off their bucket list?
Attracting repeat visitors is one thing but creating loyal advocates for your event is something else. It is something that all events should strive for.
Regional and rural events throughout Australia are facing a series of complex challenges that are impacting on their sustainability and success.
Grampians Grape Escape: What a regional festival can achieve by investing in professional event resources and collaborating with Local Government to drive results: 42% increase in ticket sales in one year!
Tulip Time, Bowral NSW: The reinvigoration of a long-standing festival by introducing professional event expertise and intensive Local Government support.
Parkes Elvis Festival: How a festival successfully transitioned from a volunteer-managed community event into a regional hallmark festival run by Local Government.
The 25-year-old Parkes Elvis festival is Council-run; a 355 section of Council with a committee chaired by the mayor, and including community, chamber, and Council representatives.
Create NSW's Creating New Income Toolkit is a practical guide on how to generate revenue, equally useful for events as for the artists it was written for.
The guide covers philanthropy, sponsorship, crowdfunding and new product development, itemising the steps needed to develop and grow these income streams.
A survey of regional and rural events throughout Australia was conducted in September 2018 to provide us with a better understanding of what their main challenges and opportunities are.
With close to 40 responses, the sample size provides some interesting insights and trends.
Regional events are dying due to a declining volunteer workforce.
I read this ABC News article with a great fear that we will continue to lose many of the great regional and rural events that drive visitation into their communities - rural communities that don’t often have any other tourism attractions or leisure-based experiences to create this economic and social impact.
The pre-planning stage is the golden nugget that all event committees need – a way to systemise their event and create plans and processes that will empower the team.
This stage is the most critical in terms of being more efficient and reducing unnecessary pressure and stress.
Business events provide the highest yield of any tourism segment and are estimated to generate up to six times the average expenditure of leisure travel visitors.
Event management is a loop of planning, execution and improvement.
Don’t stop thinking about your event once you’ve pulled it off then get into panic mode six months before it’s due again!
Grant funding offers incredible support to events and festivals. Events cost a lot of money, and grants are important sources of funds to pay for marketing, entertainment, and even infrastructure.
Events create community pride and liveability, loyalty and advocacy for a destination, and, importantly, economic injections into a community.
How could your event create a bigger economic impact for your local community?
And how on earth could you measure that impact?
As a way for the Gold Coast 2018 Commonwealth Games to meaningfully include Aboriginal and Torres Strait Islander peoples, they has done something no other major sporting event in the world has done: develop a Reconciliation Action Plan (RAP) to leave a lasting and meaningful legacy for Indigenous Australians beyond the traditional inclusion of culture in Opening Ceremonies.
I know as an event manager, crowd and visitor safety is at the forefront of my mind when I plan an event. Now, with this new introduced Australian Strategy on Terrorism by Australian National Security, events are required to be even more mindful of their crowds of visitors.
The 2017 Event Award and Symposium was all about Events, Technology and the Art of the Unexpected, and boy was it all unexpected! With a big 2.5 days of event fun, read all about our learnings.
The start of the event planning cycle – and the most critical part – is reviewing your event to find out what’s working and what’s not. How are you doing in achieving your event’s purpose?
Tourism and Events Queensland shared how to innovate using storytelling at our regional tourism conference.
Griffith University recently released the ‘Gold Coast business and the Commonwealth Games: Impact, legacy and opportunity’ paper, highlighting how the business community can gain benefit and leverage this great opportunity.
From strategy to risk management and event marketing to budgeting, the freshly updated Queensland events guide is loaded with useful content that is suitable for regional events around the globe (although it’s technically for Queensland).
In 2016, the NSW Government announced exciting changes to the Regional Flagship Events Program. In addition to the Flagship Event Fund (which provides marketing dollars to increase the profile of and visitation to emerging events), there are two new funds.
This is a long post but easy to read, so grab a cuppa and learn about easy things you can do to improve your event marketing.
At our local regional tourism conference, Tourism Australia gave tips for how tourism businesses can leverage Tourism Australia to gain attention to their products.