A robust (and fun) support program that provides event committees with the tools, resources and team work to assist them in delivering a high-quality event that drives overnight visitation in their community.
Must Read Posts
Trends in business events and what they mean for your local visitor economy
Business events provide the highest yield of any tourism segment and are estimated to generate up to six times the average expenditure of leisure travel visitors.
Deloitte Access Economics describes business events as “a high-value, fast-growing component of the visitor economy”.
Read about how Australian destinations are investing in business events.
The cycle of event management
Your post-event review is most critical part in the whole cycle – if you don’t do it well, your event won’t remain competitive and relevant to consumer trends.
Take the time to measure your successes and your events’ needs for improvement. Here's how to do it!