During the current ban on physical gatherings, some event organisers who want to continue to engage their audiences are taking the brave step to take their event, or elements of their event, online.

Brave, because running an online event is not the same as running a physical event. A bowl of noodles and a laptop at home is a long way from an annual festival that people look forward to all year - and while people are happy to pay for real world events, they may well be less likely to want to pay for online events.