What would a ‘boutique’ version of your event look like?

Have you ever considered what a boutique version of your event could look like? 

Many event organisers cancelled or postponed their 2020 event, and even today worry about what sudden local lockdowns or border shutdowns might mean for their 2021 event.  

This is where scenario planning becomes an event manager’s best friend.

We challenge events to think about what a boutique version of their event could look like.   

What is a boutique event?

An event that is small, exclusive, niche, tailored, high end, fashionable (on trend), stylish, and/or one of a kind. Boutique events focus on high quality and exclusivity over volume and mass numbers.

What would a boutique version of your event look like?

Could you adapt your event for a smaller market? 

Could you run a series of events across the year for a smaller number of attendees at each event?

Or run a combination of premium live events and online virtual events? 

Or a month of events and activities for smaller crowds? 

You might be brave enough to offer a one-off premium boutique event with a premium ticket price. 

Over to you

We would love to hear your thoughts on this idea.

Are you using reinvigoration as part of your recovery strategy? 

If you know of an example of a boutique event or event model, or you have learnings from adjusting your event, please comment below.

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Master Class: Designing the best event attendee experience

In this bite-sized one-hour Master Class, our international guest presenter Craig Mathie of the UK’s Bournemouth 7s Festival will take you through the process he undertakes in creating the Bournemouth 7s experience each year, and how he ensures that he keeps the event fresh and relevant based on the expectations of attendees.