Module 1: Post Event Review – You thought it was over!
The most successful regional events have a very robust post event review process.
They invest time and resources into doing this well because it keeps their event current, it shows visitors and stakeholders that they are listening, and it keeps the event fresh. It is also required to access sponsorship and government support.
In this module we share practical tips and advice on how to manage the post event review process efficiently, and how to get the best outcomes from the process.
Outcomes
You’ll gain an appreciation for the importance of the post event review process, and why it should not be overlooked.
You’ll understand your why!
You’ll learn about data collection techniques and how to use data to support event development and growth.
Lessons
Lesson 1: What is your measure of success?
By the end of Lesson One you will understand what success looks like for your event. This lesson will remind you why you created this event in the first place, and why it is so important to keep coming back to your core values and vision as a measure of success.
Lesson 2: Data collection strategies that make you shine
By the end of Lesson Two you will have all the tools you need to measure the success of your event, from the power of surveys and how to deal with all of the precious data you collect, to the how and why of debrief meetings and acknowledging all those who helped your event. You will also learn there are gold nuggets in each complaint - they are in fact valuable, and this lesson will explain why you need them.
Lesson 3: The power of reporting to ensure success
By the end of Lesson Three you will understand how to pull everything together and report a wrap up of your event. You will have acquired the skills to take the pain out of acquittals, and have developed an event report that will set your future events up for continued success. This lesson gives you creative ideas on how to highlight your event's strengths, and will teach you about benchmarking.
Each lesson includes
Online on-demand pre-recorded training video
Supporting resources, tools and templates to help you action learnings
Successful case studies and examples that highlight how others do this well
Links to further supporting readings, podcasts and blog articles to extend your knowledge
Access to Q&A sessions to allow further discussion on the topic
Resources
Post Event Review Checklist
Attendee Survey Template
Sponsor Survey Template
Stakeholder Survey Template
Debrief Meeting Agenda Template
Comprehensive Post Event Report Template
Simplified Post Event Report Template
Case studies
Parkes Elvis Festival, NSW
INTERVIEW WITH EVENT MANAGER CATHY TREASURE
The friendly environment which Parkes has worked so hard to maintain over the years is what sets this event apart from other music festivals. Everyone is truly there to have a good time. After all, how much trouble can someone in an Elvis costume cause before it verges on comical?
The rigorous post event review process undertaken by the event is what allows the team to maintain success.
IER Customer Research
INTERVIEW WITH GLENN HARDY
IER is a boutique business consultancy specialising in research, strategy development, economic and social impact studies, and performance measurement in the sport, racing, tourism, and entertainment industries.
For more than 20 years IER has provided advice to a range of sport and leisure organisations, major events, national sporting leagues and tourism authorities in Australia, New Zealand and North America.
Without rEVENTS Academy we wouldn’t have the same level of understanding about how Kingaroy BaconFest fits into the broader event landscape and where we’d like BaconFest to be in years to come. rEVENTS opened our eyes to what’s possible.
- Kathryn Stevens, Event Coordinator, Kingaroy BaconFest
Fee
$150 + GST for an individual or an event committee