Identifying, securing and retaining quality sponsors

Gone are the days of the generic gold, silver and bronze packages.

Sponsorship plays a key part in event viability, yet it is becoming harder and harder to secure. Companies are overwhelmed with opportunities and competition is strong, so events need to be much more innovative and smarter in their sponsorship approach.

In this webinar we will explore the modern approach to sponsorship, where a targeted and well researched pitching process is key.

We will teach you a process that will allow you to better understand the needs and wants of sponsors, the assets you have available to offer them, and how to match these up to create the perfect match. We will also share with you tips and strategies in managing sponsors in order to enhance retention.

BONUS COVID-19 CONTENT: Event sponsorship strategy in the time of COVID-19

This webinar is now an additional 30 minutes in length

Learn more

Download DIY sponsorship templates
Learn a more effective sponsorship approach in this blog article: Effective post Covid-19 event sponsorship
…and in this podcast: Making event sponsorship and grant funding fun
Master event sponsorship in this on-demand online training module: Sponsorship – The power of partners