From strategy to risk management and event marketing to budgeting, the freshly updated Queensland events guide is loaded with useful content that is suitable for regional events around the globe (although it’s technically for Queensland).
This is one of my favourite quotes from the guide:
Organising an event is more than just ‘putting on a show’. Events must be treated as a business, requiring accountability and transparency.
We recommend that you grab a coffee (or a gin!) and read through this entire guide. Once you have this broad insight and overview, you can start thinking about what you need to focus on to improve the success and sustainability of your event. Then you can go back to these sections and do some focused work using the references and guides provided.
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