Trends in business events and what they mean for your local visitor economy
Business events provide the highest yield of any tourism segment and are estimated to generate up to six times the average expenditure of leisure travel visitors.
Deloitte Access Economics describes business events as “a high-value, fast-growing component of the visitor economy”.
Read about how Australian destinations are investing in business events.
The cycle of event management
Your post-event review is most critical part in the whole cycle – if you don’t do it well, your event won’t remain competitive and relevant to consumer trends.
Take the time to measure your successes and your events’ needs for improvement. Here's how to do it!
Trends in Giving Grants to Events in Australia
How to increase your event's economic impact (and how to measure that!)
And how on earth could you measure that impact?